It's January the first and the salesman wakes up with a huge hangover after the New Year's Eve party the night before. The salesman is not usually a drinker but the drinks didn't taste like alcohol at all. He didn't even remember how he got home from the party. As bad as he was feeling, he wondered if he did something wrong.
had to force himself to open his eyes, and the first thing he sees is a
couple of aspirins next to a glass of water on the side table. And, next
to them, a single red rose! The salesman sits up and sees his clothing
in front of him, all clean and pressed. He looks around the room and
sees that it is in perfect order, spotlessly clean. So is the rest of
The salesman takes
the aspirins, cringes when he sees a huge black eye staring back at him
in the bathroom mirror. Then he notices a note hanging on the corner of
the mirror written in red with little hearts on it and a kiss mark from
his wife in lipstick: "Honey, breakfast is on the stove, I left early to
get groceries to make your favorite dinner tonight. I love you,
darling! Love, Jillian"
stumbles into the kitchen and sure enough, there is a hot breakfast,
steaming hot coffee, and the morning newspaper all waiting for him. His
son is also at the table, eating. The salesman asks, "Son... what
happened last night?"
"Well, you came
home after 3 in the morning, drunk and out of your mind. You fell over
the coffee table and broke it, and then you puked in the hallway, and
got that black eye when you ran into the door."
asked his son, "So, why is everything in such perfect order and so
clean? I have a rose, and breakfast is on the table waiting for me?"
replies, "Oh THAT! Well, Mom dragged you to the bedroom, and when she
tried to take your pants off and put you to bed, you screamed, 'Leave me
alone! Leave me alone! I'm married!'"
Moral of the story. True sales professionals know that loyalty
goes a long way. If in times of change or crisis, you are loyal to
your customers and genuinely care about their interests; your customers
in turn will overlook your shortcomings and do everything they can to
continue the relationship.
"Overspending is as certain a part of the holiday season as
overeating. But pushing away from both the table and the cash register
at least a little bit sooner can make the post-holiday hangover hurt a
little bit less." - Jeffrey Kluger