Feeling edgy, a man took a hot bath. Just as he'd become
comfortable, the front doorbell rang. The man got out of the tub, put
on terry cloth slippers and a large towel, wrapped his head in a smaller
towel, and went to the door. A salesman at the door wanted to know if
he needed a mop. Guaranteed to be super absorbant to keep his floors
super dry and safe. Slamming the door, the man returned to his bath.
Off went his slippers and his towels but as he moved towards the tub he
slipped on a wet spot, fell, and hit his back against the hard percelain
of the tub.
Cursing under his breath, the man struggled into his street clothes and, with every move a stab of pain, drove to the doctor.
After examining him, the doctor said, "You know, you've been lucky. Nothing is broken. But you need to relax. Why don't you go home and take a nice hot bath?"
Moral of the story. Selling to your customers' pain is always the easiest way to sell. What separates the average from the truly great sales professional is often timing. Always remember this... if you let a customer "slip" away it often hurts them way more than it hurts you.
Cursing under his breath, the man struggled into his street clothes and, with every move a stab of pain, drove to the doctor.
After examining him, the doctor said, "You know, you've been lucky. Nothing is broken. But you need to relax. Why don't you go home and take a nice hot bath?"
Moral of the story. Selling to your customers' pain is always the easiest way to sell. What separates the average from the truly great sales professional is often timing. Always remember this... if you let a customer "slip" away it often hurts them way more than it hurts you.
