Sales Joke of the Day (May 19) The Hearing Aid.

A man realized he needed to purchase a hearing aid, but didn't want to spend a lot of money.  "How much do they cost?" he asked the salesman. 


"Anywhere from $2 to $2,000," replied the salesman.


"Can I see the $2 model?" said the customer.


The salesman put the device around the man's neck, and said, "You just stick this button in you ear and run this little string down to your pocket."


"How does it work?" asked the customer.


"For two dollars it doesn't work," replied the salesman.  "But when people see it on you, they'll talk louder."


Moral of the story.   True sales professionals know that in order to succeed they need to be able to present a variety of alternatives to their customers in order to get the sale.  Being able to provide numerous options means a customer now has the ability to choose between two purchases rather than choosing between to purchase and not to purchase.


"I've always wanted to write a book relating my experiences growing up as a deaf child in Chicago.  Contrary to what people might think, it wasn't all about hearing aids and speech classes or frustrations."         -  Marlee Matlin

Sales Joke of the Day (May 4) Hearing Problems?

An elderly salesman with a hearing problem, suddenly lost his hearing completely.  Concerned, he went to the doctor, who looked in his ear, picked up a pair of forceps, and extracted a suppository.


"Here's the trouble," the doctor announced, showing it to him.


The old salesman replied, "Thanks Doc!  Now I know what I did with my hearing aid!"


Moral of the story.   When it comes to your customers and prospects, do you have a "me first" suppository stuck in your ears?  True sales professionals know that to be successful they need to really listen to their customers and prospects.  They need to understand things from their point of view.  They need to crawl around in their heads for awhile until they can see the world from their customer's point of view.   True sales professionals know they need to listen well before trying to position how their company's goods or services might be a fit.  Remember folks, you've been given two ears and only one mouth for a reason.  If you use them in the same proportion; your sales career will work out just fine. 


"You never really learn much from hearing yourself talk."   -  George Clooney