A man realized he needed to purchase a hearing aid, but didn't
want to spend a lot of money. "How much do they cost?" he asked the
salesman.
"Anywhere from $2 to $2,000," replied the salesman.
"Can I see the $2 model?" said the customer.
The salesman put the device around the man's neck, and said, "You just stick this button in you ear and run this little string down to your pocket."
"How does it work?" asked the customer.
"For two dollars it doesn't work," replied the salesman. "But when people see it on you, they'll talk louder."
Moral of the story. True sales professionals know that in order to succeed they need to be able to present a variety of alternatives to their customers in order to get the sale. Being able to provide numerous options means a customer now has the ability to choose between two purchases rather than choosing between to purchase and not to purchase.
"I've always wanted to write a book relating my experiences growing up as a deaf child in Chicago. Contrary to what people might think, it wasn't all about hearing aids and speech classes or frustrations." - Marlee Matlin
"Anywhere from $2 to $2,000," replied the salesman.
"Can I see the $2 model?" said the customer.
The salesman put the device around the man's neck, and said, "You just stick this button in you ear and run this little string down to your pocket."
"How does it work?" asked the customer.
"For two dollars it doesn't work," replied the salesman. "But when people see it on you, they'll talk louder."
Moral of the story. True sales professionals know that in order to succeed they need to be able to present a variety of alternatives to their customers in order to get the sale. Being able to provide numerous options means a customer now has the ability to choose between two purchases rather than choosing between to purchase and not to purchase.
"I've always wanted to write a book relating my experiences growing up as a deaf child in Chicago. Contrary to what people might think, it wasn't all about hearing aids and speech classes or frustrations." - Marlee Matlin
