"Well, I have some bad news and some really bad news," admitted the doctor. "The bad news is that you only have twenty-four hours to live."
"What? What! What could possibly be worse than that?" gasped the salesman as he sank to his knees."
"Well," replied the doctor, "you didn't return my call yesterday."
Moral of the story. True sales professionals understand the importance of returning phone calls as soon as possible. In this day and age, prospects and customers don't like to wait. If they can't order from you, they will order from someone else. While not returning phone calls right away won't necessarily mean the end of your life, it could mean the end of your business.
"You must know that at any moment a decision you make can change the course of your life forever: the very next person you stand behind in line or sit next to on an airplane, the very next phone call you make or receive, the very next movie you see or book you read or page you turn could be the one single thing that causes the floodgates to open, and all the things that you've been waiting for, to fall into place." - Anthony Robbins
