A salesman was telling his neighbor about the new supermarket that had opened recently on the outskirts of town.
"It's very state of the art and designed to make shopping a natural and relaxing experience. It has an automatic water mister to keep all the fruit fresh. Just before it switches on, you hear the sound of distant thunder and the aroma of fresh rain. As you approach the milk aisle, you hear cows mooing and there's the scent of fresh hay. As you approach the eggs, you hear hens clucking and the air is filled with the delicious smell of bacon and eggs frying. And the vegetable department features the aroma of buttered corn."
"It sounds wonderful," enthused the neighbor.
"Yes," replied the salesman, "but I don't buy toilet paper there anymore."
Moral of the story. True sales professionals know that when you are trying to sell someone on something, you never close on a negative. Most prospects will only remember your last point. That is why you should always leave your strongest, most positive point, until last.
"Forget about being world famous, it's hard enough just getting the automatic doors at the supermarket to acknowledge our existence." - Doug Coupland
"It's very state of the art and designed to make shopping a natural and relaxing experience. It has an automatic water mister to keep all the fruit fresh. Just before it switches on, you hear the sound of distant thunder and the aroma of fresh rain. As you approach the milk aisle, you hear cows mooing and there's the scent of fresh hay. As you approach the eggs, you hear hens clucking and the air is filled with the delicious smell of bacon and eggs frying. And the vegetable department features the aroma of buttered corn."
"It sounds wonderful," enthused the neighbor.
"Yes," replied the salesman, "but I don't buy toilet paper there anymore."
Moral of the story. True sales professionals know that when you are trying to sell someone on something, you never close on a negative. Most prospects will only remember your last point. That is why you should always leave your strongest, most positive point, until last.
"Forget about being world famous, it's hard enough just getting the automatic doors at the supermarket to acknowledge our existence." - Doug Coupland
