A salesman was distraught because his faithful pet dog had gone
missing. His wife suggested, "Why don't you put an ad in the paper to
get him back?"
"That's a great idea!" said the salesman. So he placed the ad. But a month later there was still no sign of the dog.
The salesman's wife said, "I really thought that ad would work. What did you write in it?"
The salesman responded, "Here, boy!"
Moral of the story. True sales professionals realize that to be successful, any advertising they do must be directly targeted at their target audience. If they fail to put their ads in terms that their target audience understands, their ads will never "fetch" the results one would expect.
"There are three faithful friends - an old wife, an old dog, and ready money."
- Benjamin Franklin
"That's a great idea!" said the salesman. So he placed the ad. But a month later there was still no sign of the dog.
The salesman's wife said, "I really thought that ad would work. What did you write in it?"
The salesman responded, "Here, boy!"
Moral of the story. True sales professionals realize that to be successful, any advertising they do must be directly targeted at their target audience. If they fail to put their ads in terms that their target audience understands, their ads will never "fetch" the results one would expect.
"There are three faithful friends - an old wife, an old dog, and ready money."
- Benjamin Franklin
