"Well," said the doctor, "there is one operation I could perform that will cure your husband, but it is really expensive. It will cost you $7,000 down followed by payments of about $2,000 per month for 48 months."
"What could possibly cost that much?" asked the salesman's wife.
"A new sports car," replied the doctor.
"A new sports car? How will that help cure my husband's snoring?"
"Well," said the doctor, "with payments like that, your husband won't be able to sleep at night. He'll be up worrying about how he's going to afford the payments!
Moral of the story. True sales professionals know that a big mortgage, huge car payments and heavy consumer debt can all contribute to one's motivation. There's nothing like financial desperation to help you make that next cold call.
"Life is what you make it: if you snooze you lose; and if you snore, you lose more."
- Phyllis George
