A down on his luck salesman and his wife have identical twins.
But because times are so tough, they decide to give them up for
international adoption.
One of the two boys goes to a family in Egypt and is named Amal. The other son goes to a family in Spain. They name him Juan.
Years later, Juan sends a picture of himself to his birth mother. Upon receiving the picture, she tells the salesman that she wishes she also had a picture of Amal.
The salesman responds, "They're twins! If you've seen Juan, you've seen Amal."
Moral of the story. True sales professionals know that in order to succeed at sales, they must never forget the concept of uniqueness. Even though some situations may seem to be identical, every customer has their own unique circumstances, wants, needs and goals. Never forget that. Never make a prospect feel that they're in the middle of a cookie cutter sales process. They won't like the taste, they'll think you're half-baked and they'll spit you out of their buying process faster than you can say "chocolate chip." Hmmm... Think I'll get myself something to go with this cup of hot chocolate.
"The two worst strategic mistakes to make are acting prematurely and letting an opportunity slip; to avoid this, the warrior treats each situation as if it were unique and never resorts to formulae, recipes, or other people's opinion." - Paul Coelho
One of the two boys goes to a family in Egypt and is named Amal. The other son goes to a family in Spain. They name him Juan.
Years later, Juan sends a picture of himself to his birth mother. Upon receiving the picture, she tells the salesman that she wishes she also had a picture of Amal.
The salesman responds, "They're twins! If you've seen Juan, you've seen Amal."
Moral of the story. True sales professionals know that in order to succeed at sales, they must never forget the concept of uniqueness. Even though some situations may seem to be identical, every customer has their own unique circumstances, wants, needs and goals. Never forget that. Never make a prospect feel that they're in the middle of a cookie cutter sales process. They won't like the taste, they'll think you're half-baked and they'll spit you out of their buying process faster than you can say "chocolate chip." Hmmm... Think I'll get myself something to go with this cup of hot chocolate.
"The two worst strategic mistakes to make are acting prematurely and letting an opportunity slip; to avoid this, the warrior treats each situation as if it were unique and never resorts to formulae, recipes, or other people's opinion." - Paul Coelho
