Two salesman stopped by a local theme park for lunch. They were
sitting outside eating at a table on an extremely windy day. The area's
custodian, the one who had the job of sweeping up debris, was a very
small woman who didn't weigh much, and she was having a rough time
trying to not be blown away.
One salesman joked with the lady, telling her that she would have to put heavy rocks in her shoes when she went outside to work.
The lady looked up and replied, "You mean, now I weigh me down to sweep?"
Moral of the story. True sales professionals know that in order to be successful at sales they must go the extra mile when diagnosing prospects' problems and issues. Merely just stating the obvious without fully understanding the implications of the problem or suggesting the benefits of a well thought out solution to your prospect, isn't going to get your prospects' attention. Second, make sure that all your sales presentations to prospects have emotional impact! When it comes to your sales presentation; you want your prospects to be blown away! Without putting real effort into your presentations however, you won't have a prayer.
"Our work is the presentation of our capabilities." - Edward Gibbon
One salesman joked with the lady, telling her that she would have to put heavy rocks in her shoes when she went outside to work.
The lady looked up and replied, "You mean, now I weigh me down to sweep?"
Moral of the story. True sales professionals know that in order to be successful at sales they must go the extra mile when diagnosing prospects' problems and issues. Merely just stating the obvious without fully understanding the implications of the problem or suggesting the benefits of a well thought out solution to your prospect, isn't going to get your prospects' attention. Second, make sure that all your sales presentations to prospects have emotional impact! When it comes to your sales presentation; you want your prospects to be blown away! Without putting real effort into your presentations however, you won't have a prayer.
"Our work is the presentation of our capabilities." - Edward Gibbon
