A salesman with a heavy cold went to see his doctor. The doctor
prescribed a heavy dose of tablets but they had no effect. On the
salesman's next visit the doctor administered an injection but that
didn't work either. On his third visit, the doctor told the salesman,
"I want you to go home, take a hot bath, then open all the windows in
your house and stand in the draft."
But if I do that, doc, I'll catch pneumonia," replied the salesman.
"I know," said the doctor. "But I can cure pneumonia."
Moral of the story. True sales professionals know that if they want to be successful at sales they need to be able to properly diagnose what ails their customers. True sales professionals also understand the importance of not trying to apply their solutions to customer's problems they know they can't solve.
"Prescription: A physician's guess at what will best prolong the situation with least harm to the patient." - Ambrose Pierce
But if I do that, doc, I'll catch pneumonia," replied the salesman.
"I know," said the doctor. "But I can cure pneumonia."
Moral of the story. True sales professionals know that if they want to be successful at sales they need to be able to properly diagnose what ails their customers. True sales professionals also understand the importance of not trying to apply their solutions to customer's problems they know they can't solve.
"Prescription: A physician's guess at what will best prolong the situation with least harm to the patient." - Ambrose Pierce
