After spending the day with the salesman at his office, little
Carla asked her father over dinner, "Daddy, when you office door was
closed, I was looking through the keyhole. Why did you call your
administrative assistant a doll?"
Under his wife's stormy gaze the salesman quickly replied, "Uh, well, Carla, umm, it's just an expression. It's because I enjoy having her around. Uh, she works the word processor like a pro, is disarming when she answers the telephone, is never late, and umm, always eats her lunch at her desk."
"Oh," said the salesman's daughter Carla, "I thought it was because she closed her eyes when you laid her down on the couch."
Moral of the story. True sales professionals know that in order to be successful at sales you have to be credible. Hesitant speech and the use of verbal crutches like uh, umm, and eh, will undermine your credibility, cause people to doubt you and will end up costing you sales.
"All credibility, all good conscience, all evidence of truth come only from the senses." - Fredrich Nietzsche
Under his wife's stormy gaze the salesman quickly replied, "Uh, well, Carla, umm, it's just an expression. It's because I enjoy having her around. Uh, she works the word processor like a pro, is disarming when she answers the telephone, is never late, and umm, always eats her lunch at her desk."
"Oh," said the salesman's daughter Carla, "I thought it was because she closed her eyes when you laid her down on the couch."
Moral of the story. True sales professionals know that in order to be successful at sales you have to be credible. Hesitant speech and the use of verbal crutches like uh, umm, and eh, will undermine your credibility, cause people to doubt you and will end up costing you sales.
"All credibility, all good conscience, all evidence of truth come only from the senses." - Fredrich Nietzsche
