A salesman saw an ad in his local newspaper that read: "Purebred
police dog for sale, $20." Thinking it a bargain, the salesman rang
the number and bought the dog. But when it was delivered, he found that
he had bought nothing but a mangy-looking mongrel.
So he phoned the man who have placed the ad to complain. "How an you possibly call that scruffy mutt a purebred police dog?"
"Don't let his looks deceive you," said the man. "He's working undercover."
Moral of the story. True sales professionals know that you can basically fool anyone once, with the right ad. But real, incremental success requires an ability to generate repeat orders from the same customers. And that, requires integrity.
"One ad is worth more to a paper than forty editorials." - Will Rogers
So he phoned the man who have placed the ad to complain. "How an you possibly call that scruffy mutt a purebred police dog?"
"Don't let his looks deceive you," said the man. "He's working undercover."
Moral of the story. True sales professionals know that you can basically fool anyone once, with the right ad. But real, incremental success requires an ability to generate repeat orders from the same customers. And that, requires integrity.
"One ad is worth more to a paper than forty editorials." - Will Rogers
