A traveler wandering on an island inhabited entirely by cannibals
comes upon a butcher shop. The shop specialized in human brains
differentiated according to source. The sign in the shop read:
Brains On Sale.
Hi-tech Salespersons' Brains ... $9/lb
Real Estate Salespersons' Brains ... $12/lb
Life Insurance Salespersons'. Brains ... $15/lb
New Car Salespersons´ Brains ... $33/lb
Used Car Salespersons´ Brains ... $87/lb
Sales Managers´ Brains ... $146/lb
Upon reading the sign, the traveler noted, "My, those sales managers´ brains must be something."
To which the butcher replied, "Are you kidding! Do you have any idea how many of them you have to kill to get a pound of brains?!"
Moral of the story. Sales professionals know that the true value derived from any sales transaction does not stem from the amount of work the vendor puts into the product. Rather true value is derived from the net benefit received by those actually utilizing the product or service just purchased. Often sales reps who use a cost plus price model leave money on the table that a prospect or customer would be willing to pay. Once you get your head wrapped around the concept of value based pricing, your sales career will soar. Start working out your brain today and really think about areas of your business where value-based pricing might apply. A little bit of brain power focused on how your customer will benefit from your product or service will go a long way. So get your head in the game.
"Happiness comes only when we push our brains and hearts to the farthest reaches of which we are capable." - Leo Rosten
Brains On Sale.
Hi-tech Salespersons' Brains ... $9/lb
Real Estate Salespersons' Brains ... $12/lb
Life Insurance Salespersons'. Brains ... $15/lb
New Car Salespersons´ Brains ... $33/lb
Used Car Salespersons´ Brains ... $87/lb
Sales Managers´ Brains ... $146/lb
Upon reading the sign, the traveler noted, "My, those sales managers´ brains must be something."
To which the butcher replied, "Are you kidding! Do you have any idea how many of them you have to kill to get a pound of brains?!"
Moral of the story. Sales professionals know that the true value derived from any sales transaction does not stem from the amount of work the vendor puts into the product. Rather true value is derived from the net benefit received by those actually utilizing the product or service just purchased. Often sales reps who use a cost plus price model leave money on the table that a prospect or customer would be willing to pay. Once you get your head wrapped around the concept of value based pricing, your sales career will soar. Start working out your brain today and really think about areas of your business where value-based pricing might apply. A little bit of brain power focused on how your customer will benefit from your product or service will go a long way. So get your head in the game.
"Happiness comes only when we push our brains and hearts to the farthest reaches of which we are capable." - Leo Rosten
