Sunday, August 05, 2012

Sales Joke of the Day (August 5) Expectations.

Walking up to a department store's fabric counter, the gorgeous young lady said, "I would like to buy this material for a new dress.  How much does it cost?"

"Only one kiss per yard," replied the "cheeky" salesman with a smirk.

"That's great!" said the gorgeous young lady.  "I'll take ten yards."

With expectation and anticipation written all over his face, the salesman quickly measured out the cloth, wrapped it up, then teasingly held it out.  

The young lady snapped up the package, pointed to the old geezer standing beside her, and smiled, "My Grandpa will pay the bill."

Moral of the story.   True sales professionals, know that they need to keep their expectations surrounding any potential transaction, in check.  Strong expectations can negatively affect the outcome of any future sales transaction.  The moment one's thoughts of personal reward exceed one's concerns for the customer in any future transaction, that transaction becomes jeopardized and your competitor's position strengthens.  In the long run, putting your customer's concerns before your own will actually increase your income.  Thinking in the long term is the trademark of any true sales professional.

"Limited expectations yield only limited results."           - Susan Laurson Willig