Tuesday, August 07, 2012

Sales Joke of the Day (August 7) The Fishy Catch

A salesman had an awful day fishing on the lake, sitting in the blazing sun all day without catching a single one.  On his way home, he stopped at the local fish market and ordered four catfish.  He told the fish monger, "Pick four large ones out and throw at me will you?"

"Why do you want me to throw them at you?"

"Because, I want to be able to tell my wife I caught them!"

"Okay, but I suggest that you take the orange roughy, " replied the fish monger.

"Why the roughy?" asked the salesman.

"Because your wife came in earlier today and said that if you came by, I should tell you to take the orange roughy.  She prefers that for supper tonight."

Moral of the story.    Whether it's fishing or fish stories there's always a good line with a sharp hook at the end of it!   Good sales presentations should be crafted in much the same way.  Keep them short, relevant and customized with your sharpest "hook" at the end.  If you've done your homework, the last point should be the one that has the most impact on your prospects current situation.

"Don't tell fish stories where the people know you; but particularly, don't tell them where they know the fish."
                                                                                                                                                                                                                                               -   Mark Twain