A saleswoman walks into the local drugstore and asks the pharmacist for some arsenic.
The pharmacist asks the saleswoman, "Ma'am, what do you want with arsenic?"
The saleswoman responds, "I need some to kill my husband."
"I can't sell you any arsenic for that reason!" says the pharmacist.
The saleswoman then reaches into her purse and pulls out a photo of her husband in bed with the pharmacist's wife.
The pharmacist looks at the photo and says, "Oh..... Why didn't you say you had a prescription."
Moral of the story. As a sales professional I'm sure you're already
aware that one of the prescriptions to a successful sales is documented
proof or evidence of any claims you may make to your prospects during
the sales process. Pointed, precise and graphically enhanced easy to
read materials, when introduced at the appropriate time, can overcome
the strongest of objections. Don't leave home without them!
"The need to understand prescription information can literally be a matter of life and death." - Andrew Cuomo