A 12-year old boy was walking down the street when a SUV pulled up beside him and the automatic window was lowered.
"I'll give you a bag of potato chips if you get in," said the salesman.
"No way, get stuffed," replied the boy.
"How about a bag of potato chips and ten dollars?" asked the salesman.
"I said no way," replied the irritated youngster.
"What about a bag of potato chips and fifty dollars?" quizzed
the salesman, still driving slowly to keep up with the walking boy.
"No, I'm not getting in your SUV!" answered the boy.
"Okay, I know - I'll give you $100 and a bag of bag of potato chips," the salesman offered.
"NO," screamed the boy.
"What will it take to get you into the SUV?" asked the salesman with a long sigh.
The boy replied, "Listen Dad, you bought the Hyundai Santa FE XL. You live with it!"
Moral of the story. True sales professionals know that in order to
succeed at sales, you need to know your target audience and position
yourself accordingly. Failure to take your target audience into account
before launching your product or service, and then pitching it, will
leave your sales career stalled. You probably won't even be given the
chance to pull away from the curb.
"It's a never ending battle of making your cars better and also trying to be better yourself." - Dale Earnhardt