A young salesman was in love with two women and could not decide which of them to marry. Finally he went to a marriage counselor. When asked to describe his two loves, he noted that one was a great poet and the other made delicious pancakes.
"Oh" said the counselor, "I see what the problem is. You can't decide whether to marry for batter or verse."
Moral of the story. True sales professionals know that in order to
be successful at sales, they need to compel their prospects to make a
firm commitment. If the prospect delays, chances are they are being
pursued by at least one if not several of your competitors. Always
find out exactly who your rivals are, and then carefully but
systematically "coach" your prospects through a thorough examination of
each of their remaining options. During these comparative
discussions, always remain calm. Never become bitter or terse.
"A relationship requires a lot of work and commitment." - Greta Scacchi