The salesman's New Year's Eve party had turned into a regular marathon with numerous guests, co-workers, friends, neighbors and relatives, coming and going. At one point a man knocked at the door, was greeted heartily by the salesman, and although nobody knew who he was, the salesman led him to his fully stocked bar in the basement.
The strange guest just sat there at the bar for a couple of hours
before the salesman passed by him as he was making his rounds. At that
moment a strange look came over the stranger's face.
"You know," he confided to the salesman. "I wasn't even invited to
your party. I just came over to tell you that some of your guests' cars
are blocking my driveway."
"No worries," replied the salesman. "I'm glad you and your wife are having a good time."
"Her?" replied the stranger, pointing the very attractive young lady
dressed in a classic black party dress. "Oh, no. She's not my wife.
She's just been very friendly to me the past couple of hours. My wife
has been sitting out in the car, waiting for me to get the driveway
Moral of the story. True sales professionals know that in order to
be successful in sales you need to know all the people in the party you
are trying to do business with. By not knowing all those involved in
your customers' or your prospects' decision making process, you might
unknowingly leave someone out in the cold. This could lead to a
buildup of resentment towards you and eventually cost you the sale.
"Our sympathy is cold to the relation of distant misery." - Edward Gibbon