Wednesday, January 22, 2014

Sales Joke of the Day (January 22) Impulse Shopping.

Looking for something new and different at lunchtime, a salesman wandered into a newly opened magic shop.  "I want a fun present for myself," he said to the clerk behind the counter.

The shop owner produced a special pair of glasses.  "They're 1,000 dollars," stated the shop owner, "but, believe me, they're worth it!  When you wear them, you can see people naked."

The salesman tried them on and, sure enough, the shop owner appeared naked.  And when his pretty female co-worker walked by, outside the shop, she appeared naked too.  When the salesman took the glasses off, everyone was fully clothed.

"They're incredible!" said the salesman.  "I'll buy them!"

The salesman left the shop, wearing his glasses, and headed back towards his office.  Everyone he passed along the way was naked;  pretty girls, old women, men with beer bellies, traffic cops, everyone.  He was so delighted with his purchase, the salesman thought he'd surprise his wife.  So, before heading back to the office, he stopped by his home first.  He was still wearing his new magic glasses when he walked into the living room.  There were his wife and his best friend, sitting on the sofa completely naked.

"Hi and surprise!" the salesman exclaimed as he removed his magic glasses.  But his best friend and his wife were still naked.

"Look at that," moaned the salesman, "A thousand dollars for a pair of magic glasses and after just a half an hour they're broken!"

Moral of the story.   True sales professionals know that in order to succeed at sales, they need to have extraordinary vision.  They need to be able to see the world through their customers eyes.   True sales professionals also need to be able to see into the future to accurately predict industry trends and align their customers accordingly.  This sort of extraordinary vision cannot be bought in novelty shops.  This type of vision has to be built up over time and forged with hard work, personal research and experience.    Without this finely tuned sense of business vision, your customers and prospects will see you as being naked, and eventually you'll end up so poor you won't even be able to afford to put a shirt on your back.

So instead of going out and buying a pair of magic glasses for $1,000, go out and buy a fancy new suit instead.  You'll look successful, you'll feel more confident and you'll sell more too!    In addition, if you're wearing a brand new suit when you show up at home early to find your best friend and your wife naked on your couch; you'll be already dressed up for divorce court, where your new suit is sure to make a favorable impression on the judge.

"Vision is the art of seeing what is invisible to others."       -   Jonathan Swift