Thursday, September 12, 2013

Sales Joke of the Day (September 12) Pitching Tents.

The salesman's loaded minivan pulls into the only remaining campsite.  His four children leap from the vehicle and began feverishly unloading the gear and setting up the tent.  The boys rush to gather firewood, while the girls and their mother set up the camp stove and cooking utensils.

A nearby camper marvels to the salesman, "That, sir, is some display of teamwork."

The salesman replies, "Ah it's nothing really.   I just have a system.   It's a four hour drive up here and no one gets to go to the bathroom until the camp is set up."

Moral of the story.    True sales professionals know that in order to succeed at sales they need to master the art of controlling the access to key resources.   Any time you can control others access to scarce commodities, key technical resources, or essential services like washroom facilities, you can motivate others to follow your orders or place orders with you, whichever suits your fancy, or whichever allows you to buy more fancy suits.

"In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace."                      -         Dave Ramsey