Thursday, September 05, 2013

Sales Joke of the Day (September 5) Referrals.

After having been unfaithful for years, the salesman told his business partner that he was going to come clean with his wife and beg for her forgiveness.  The only thing his business partner cautioned was that he not reveal the names of his paramours, since it wasn't fair to get them in trouble.

Confessing his infidelity that night, the salesman was surprised when his wife's curiosity outweighed her anger.

"Tell me," she demanded, who did you sleep with?  Was it that widow Mrs. Smith?"

"I can't tell you," the salesman replied.

"I know!  It was that loose tramp Linda from two blocks down the street.  She's slept with everyone in town!"

"Discretion forbids," the salesman answered.

"The young receptionist from your office, I saw how she kept looking at you" his wife said confidently.  "You went to bed with that crazy loon!  Now everyone at your office will know and I'll be the laughing stock of the Christmas party!"

Once again the salesman said nothing and his wife finally gave up.  The next day his business partner asked the salesman how things went.

"Terrific!" the salesman replied.   "Not only did my wife forgive me, but she gave me three new leads!"

Moral of the story.   True sales professionals know that in order to succeed at sales they need referrals.   They also know that once someone starts giving you referrals, just take notes and don't interrupt them until they run out of names.  You just never know how many leads you'll get.

"The fact is that censorship always defeats its own purpose, for it creates, in the end, the kind of society that is incapable of exercising real discretion."        -    Henry Steeele Commager