Sunday, April 27, 2014

Sales Joke of the Day (April 27) The Efficiency Presentation.

The salesman concluded his presentation on efficiency with a note of caution.  "You don't want to try any of these techniques at home."

"Why not?" asked someone from the back of the room.

"I watched my wife's routine at breakfast for years," the salesman explained.  "She made tons of trips to the refrigerator, stove, table, and cabinets, often carrying just a single item at a time.  Hon, I suggested, why don't you try carrying several things at once?"

The voice from the back of the room asked, "Did it save time?"

The salesman replied, "Actually yes.  It used to take her twenty minutes to get breakfast ready.  Now I do it in just seven."

Moral of the story.   True sales professionals understand the power of a personal story.  If timely and on topic a personal story can establish instant rapport with your prospects.  People like buying with people.  Showing your prospects that you're  human too, and not just some lean mean commission machine, will go a long way toward breaking down barriers to real communication that may be keeping you from making that next step towards your next sale.

"Feedback is the breakfast of champions."    -  Ken Blanchard