"Yeah, Doc, what's the news?" asked the salesman when the doctor called with his test results.
"Well, I have some bad news and some really bad news," admitted the
doctor. "The bad news is that you only have twenty-four hours to
"What? What! What could possibly be worse than that?" gasped the salesman as he sank to his knees."
"Well," replied the doctor, "you didn't return my call yesterday."
Moral of the story. True sales professionals understand the
importance of returning phone calls as soon as possible. In this day
and age, prospects and customers don't like to wait. If they can't
order from you, they will order from someone else. While not returning
phone calls right away won't necessarily mean the end of your life, it
could mean the end of your business.
"You must know that at any moment a decision you make can change the
course of your life forever: the very next person you stand behind in
line or sit next to on an airplane, the very next phone call you make or
receive, the very next movie you see or book you read or page you turn
could be the one single thing that causes the floodgates to open, and
all the things that you've been waiting for, to fall into
place." - Anthony Robbins