Bernie is walking down High Street in Brooklyn when he notices the following sign in the window of an electronics shop.
"ALL THE DEVCIES YOU NEED FOR YOUR HOEM!"
So Bernie goes inside and asks to speak with the manager.
"Can I help you, sir? My name is Ed. I am the sales manager."
"I just wanted to point out that you have two spelling errors in the sign you have in your window," replied Bernie.
"Yes, I know," says the sales manager. "It's a deliberate marketing
policy. You see, we get around a dozen people coming in here each day
to point this out to us, and of these, at least three or four buy
something. And now that you're in here sir, could I interest you in our
new low price on an Android smart phone? It comes with it's own built
in dictionary and thesaurus!"
Moral of the story. Gimmicks in sales don't last for long. Once the
novelty wears off, a cheap gimmick will only serve to tarnish your
business image and reputation. Only by providing your customers with
real value, honest advice and unconditional after sales support, will
you keep your customers coming back. And remember, repeat business is
the professional salesperson's best friend.
"When our spelling is perfect, it's invisible. But when it's flawed, it prompts strong negative associations." - Marilyn vos Savant