Thursday, March 13, 2014

Sales Joke of the Day (March 13) The Spelling Mistake.

Bernie is walking down High Street in Brooklyn when he notices the following sign in the window of an electronics shop.


So Bernie goes inside and asks to speak with the manager.

"Can I help you, sir?  My name is Ed.  I am the sales manager."

"I just wanted to point out that you have two spelling errors in the sign you have in your window," replied Bernie.

"Yes, I know," says the sales manager.  "It's a deliberate marketing policy.  You see, we get around a dozen people coming in here each day to point this out to us, and of these, at least three or four buy something.  And now that you're in here sir, could I interest you in our new low price on an Android smart phone?  It comes with it's own built in dictionary and thesaurus!"

Moral of the story.   Gimmicks in sales don't last for long.  Once the novelty wears off, a cheap gimmick will only serve to tarnish your business image and reputation.  Only by providing your customers with real value, honest advice and unconditional after sales support, will you keep your customers coming back.  And remember, repeat business is the professional salesperson's best friend.

"When our spelling is perfect, it's invisible.  But when it's flawed, it prompts strong negative associations."                           -  Marilyn vos Savant