The salesman looks at his dog and asks, "What's the thing on top of this building which keeps the rain from coming inside?"
The dog answers, "Roof."
The bartender says, "Who are you kidding? I'm not paying."
The salesman says, "How about double or nothing and I'll ask him something else." The bartender agrees.
The salesman turns to the dog and asks, "Who was the greatest baseball player of all time?"
The dog answers, "Ruth."
With that the bartender picks them both up and throws them out the door.
As they bounce on the sidewalk, the dog looks at the salesman and asks, "DiMaggio?"
Moral of the story. Sales professionals know that if you want to make your presentations successful you need to remember two main things. First, you need to ask the right questions in order to move the presentation in the direction you want it to go. Second, you need to make sure that you give your audience more than what they expect. You need to stand out and differentiate yourself from the competition. If you just show up and throw up a similar canned speech they've heard before, you'll be thrown out on your ear and your career will soon go to the dogs.
"The entertainment is in the presentation." - John McTiernan
